We set out to build the best truck ever.

For people who depend on their trucks every day, it comes down to one all-important question: How well do they deliver? At Ford, we go a major step further: How can we build trucks that can go that crucial extra mile and over-deliver? Our latest generation of the Ford F-150 is lighter, stronger, more powerful and more capable than the previous generation. It’s built on the principle that the best truck for today is the one engineered to meet the challenges of performance, efficiency and dependability long into the future. It’s how F-Series has achieved the distinction of being the top-selling line of trucks for 49 years in a row.

Think Ford F-150 capability has been outstanding in the past? Today’s F-150 is even more capable. It’s stronger, yet lighter by up to 700 pounds (317 kg) than the previous generation, delivering best-in-class maximum towing or payload. But that’s not all. Towing is easier for this F-150 – and for you, too, with technologies like the available new Pro Trailer Backup Assist™10 feature. And F-150 redefines the work space in the pickup box to help you work smarter and more productively.